GROW TOGETHER, BETTER TOGETHER

JiaJiaYue Supermarket Group is one of China’s top ten supermarket brands, listed on the Shanghai Exchange (603708.SH) since 2016.

JiaJiaYue Holding Group has been investing in New Zealand since 2015. Apart from the farm, the hotel and the trading business, JiaJiaYue has also been a significant shareholder in Cooks Coffee Company (NZX: CCC) since 2016.

JiaJiaYue is also one of the founding members and the biggest member group of SPAR China.

OUR COMPETITIVE ADVANTAGES

JiaJiaYue has established an integrated supply chain model focusing on domestic and global direct sourcing, centralised food production and processing, and standardised distribution. With direct supply from factories and farms, JiaJiaYue is able to control and ensure the quality of goods from their sources, and differentiate our offering from the general market by offering what the customers demand. Overall we can improve the Group’s competitiveness with more efficient logistics and supply chain, quality assurance, and different offerings that cater for real customers.

DIRECT SOURCING STRATEGY

  • Direct sourcing from domestic suppliers

    Over the past 20 years, JiaJiaYue has experienced stable growth with over 2,500 suppliers. We have had relationships with more than 500 of these suppliers, including P&G, WAHAHA, Nestle and Mars, for over ten years.

  • Direct sourcing from domestic agricultural bases

    JiaJiaYue’s groundbreaking initiative to connect farms directly with supermarkets earned us acknowledgement from the National Ministry of Agriculture and Ministry of Commerce. Since then, JiaJiaYue has established direct cooperation with over 200 farm cooperatives, including 100 bases with long-term agreements of five years or more. More than 80% of our fresh produce is sourced from the place of origin.

  • Direct sourcing from international suppliers

    JiaJiaYue expanded the direct sourcing strategy internationally. With “To Buy Global Products and To Taste the Whole World” and to enrich our imported fresh produce offering in mind, we have established many direct sourcing horticulture channels and partnerships with a number of suppliers in Chile, New Zealand and other countries and regions in South America, Europe, and Southeast Asia. We continuously seek new suppliers.

CENTRAL KITCHENS AND FOOD PRODUCTION PLANTS

JiaJiaYue has invested and established our own state-of-the-art 30,000 m2 Central Kitchen with R&D and lab test functions, a temperature-controlled Food Processing Centre for fresh produce, meat and seafood and a Packaged Goods Production Factory with nine plants to manufacture our own branded packaged products such as oil, rice, grains and seeds. The goods are then centrally distributed to our stores.

INTEGRATED LOGISTICS CHAIN

JiaJiaYue has invested and established

Six non-temperature-controlled distribution centres.

Seven temperature-controlled distribution centers that can process 1,600 mt of goods per day.

A logistics services company with over 500 cold-chain trucks serving both internal and external clients.

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1,000+

60+

11.5m

stores
cities and counties in Shandong, Beijing, Hebei, Anhui, Inner Mongolia and Jiangsu provinces.

registered members

OUR FOOTPRINTS IN CHINA

JIAJIAYUE STORE BRANDS

High-end comprehensive supermarkets
Urban Community Supermarkets
Rural Community Supermarkets

SPAR Co-Branding
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Other Retail Format

Shopping Malls
“Baby Yue” Baby Care Stores
Electrical & Home Appliances Store
Food Courts

Shopping malls

“Baby Yue” baby care stores

Electrical & home appliance stores

Food courts

Commerical laundry